Subcompact Versa Beats Rivals in Sales: Nissan

After the first month of availability of the all-new 2012 Nissan Versa Sedan, the subcompact in America outsold all other sub-compacts, extending its dramatic year-to-date lead in the hotly contested and growing small car segment, according to Nissan. 

The company claims that Versa sales in August of 8,566 units bested all competitors, including Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and Toyota Yaris.

“We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. 

“It’s encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa’s momentum going in this highly competitive market segment.”

The marketing campaign for Versa, which just launched in late August, is based on a simple premise: “The Most _____ Per Dollar.”  The long list of “mosts,” which includes most legroom, most headroom, most trunk room and most innovation, now adds one other – helping Versa achieve the most sub-compact segment sales in its first full month of availability, says the company. 

Along with its many segment-leading features, including more rear seat legroom than even the Lexus LS460, BMW 5-series and Mercedes-Benz E-Class, the 2012 Nissan Versa Sedan has the lowest starting price in America at $10,990, the company says. 

The Versa Sedan delivers 30 miles per gallon in the city and 38 mpg on the highway. In the EPA rating for combined fuel economy – the most relevant to consumers – Versa delivers 33 miles per gallon.

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Rakesh Raman