Method to Celebrate Life’s Messy Moments
Home care products company Method launches a new integrated campaign celebrating life’s messy moments through a romantic comedy-style series of TV and online ads, content and social media programs. The…
Kate Upton to Walk with Sam Edelman
For the second year, Kate Upton will be the face of Sam Edelman’s spring advertising campaign. The campaign was shot by photographer Craig McDean on a private beach in California.…
Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
The Best Café Yours – For Coffee Lovers
Nestlé Nespresso coffee brand launched Monday its first-ever television advertising campaign to U.S. audiences. The concept, “The best café. Yours.”, will be supported across digital media channels and through in-store…
How Mobile Devices Spur Digital Advertising
A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though search is still the biggest driver of return on investment…
Shiseido Gets Jennifer Connelly for the Future
As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced that it has signed Academy Award-winning actress, Jennifer Connelly, who previously represented the company in Asia. Connelly (pictured above)…