Porsche Wants to Know Your Story
Automaker Porsche has launched a new campaign to promote its sports cars. The campaign will rely mainly on owners’ everyday stories. The “Engineered for Magic. Everyday” campaign, via agency Cramer-Krasselt/Chicago,…
Lexus Goes in the Air to Show its Strength
A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a…
Hyundai to Make One Million Cars in China
Hyundai Motor Company, South Korea’s leading automaker, began construction of a third plant in China to respond to growing demand in the world’s hottest automobile market, it was announced today,…
Can there be a No-Accident Car?
Perhaps, yes. Automaker Lexus is working on an idea of a future car that will never have an accident. The company is using an advanced driving simulator to enable its…