Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Soha Ali Khan and Neha Dhupia Sport #WillsFashionTag
The Wills Lifestyle India Fashion Week claims to be the first fashion event for implementing RFID (Radio-Frequency Identification) technology through its #WillsFashionTag. The Wills Lifestyle India Fashion Week AW’14 took…
Why Bollywood Always Makes Bad Films
By Rakesh Raman Not long ago, I was attending a national film industry conference in Mumbai where a leading Bollywood director Subhash Ghai was invited as a speaker. In his…
Sholay Film to Hit the Big Screen in 3D
After nearly four decades of its original release in 1975, the Bollywood action movie Sholay is all set for its theatrical release in 3D. Directed by Ramesh Sippy, the film…
Aam Aadmi Party or Too Many Crooks?
In all his harangues to woo the gullible voters of Delhi, Arvind Kejriwal always maintained that he will never have any political tie-up with Congress and BJP because both the…
Dhoom:3 to Debut in Global IMAX Theatres
IMAX Corporation and Yash Raj Films, India’s leading film studio, announced Friday that Dhoom:3, part three of producer Aditya Chopra and filmmaker Vijay Krishna Acharya’s action-thriller series, starring Aamir Khan,…