With $100 million Ads it’s Amazing What Soup Can Do
Campbell Soup Company has launched its first-ever umbrella advertising campaign to support all of its U.S. soup brands. Touting “It’s Amazing What Soup Can Do,” the new campaign will support…
Danger Thumbs Campaign to Target Texting Drivers
While texting drivers of any age can create a hazard on the roads, the campaign targets young, inexperienced motorists who also are generally the most prolific users of wireless text…
Ford Ad Campaign for African Americans
Ford Motor Company is launching a new corporate advertising campaign targeting the African American community. The campaign aims to highlight company’s strengths in areas such as quality, technology, the environment…
Coca-Cola Says America Is Your Park
The “America Is Your Park” campaign aims to encourage Americans to be active outdoors and to cast a vote for their favorite park. Thus, they can win a $100,000 recreation…