John Frieda Ropes in Megan Hilty for Blondes
John Frieda Sheer Blonde team marks June as Blonde Appreciation Month—a time to celebrate what sets blondes apart and equip them with the expert care they need to preserve their…
Luigi Murenu’s New Vision for John Frieda
For Zac Posen’s Fall 2012 collection, John Frieda global creative consultant Luigi Murenu’s vision blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural…
Michelle Trachtenberg Goes Dark with John Frieda
When actress Michelle Trachtenberg decided to take her hair color darker this fall, she didn’t head to the salon — she turned to John Frieda Precision Foam Colour. Michelle recently…
The Decision: a Short Film Starring Katie Holmes
Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda Precision Foam Colour. Premiering on March 22 at a red carpet event in New…