Method to Celebrate Life’s Messy Moments
Home care products company Method launches a new integrated campaign celebrating life’s messy moments through a romantic comedy-style series of TV and online ads, content and social media programs. The…
Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton…
Gap Welcomes George Kotsiopoulos of Fashion Police
Gap Factory Store announces the “Exclusively Styled” campaign, its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos. The campaign kicks off on March 20,…
Look, What Scarlett Johansson Is Selling
The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Scarlett Johansson has a soda maker in her home and…
Gisele Bündchen Is Pantene’s New Ambassador
Beginning in January 2014, Pantene, a hair care brand, and supermodel Gisele Bündchen are coming together. Bündchen will appear in all elements of the brand’s holistic marketing campaign, including TV…