Five Social Media Myths Debunked
If you throw a pebble out of your window, most likely it’ll fall on the head of a person peddling social media services in one form or the other. So,…
How LG Attracts Women in Social Media
LG Text Ed was in session this weekend at BlogHer ’11, a conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG…
Digital Gains amid Slow Ad Market
Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest…
CIOs – Chief Information (or Ignorant) Officers?
CIOs must get the balance right between utility and innovation in order to secure influence in the future, according to new research from PA Consulting Group and Harvey Nash. The…
Chevrolet to Sponsor ‘The X FACTOR’ on FOX
Chevrolet will be the exclusive on-air, off-air and online automotive sponsor of “The X FACTOR,” the award-winning international competition series that lets viewers help choose the next global superstar or…
Why Bacardi Too Wants to Chase Facebook Likes
Bacardi rum is perhaps the latest among the brands that don’t understand the meaning of social media-based promotions and want to entice consumers with all types of baits to win…