TAG Heuer Signs Henrik Lundqvist as Brand Ambassador
TAG Heuer signs NHL hockey goaltender Henrik Lundqvist as Brand Ambassador. “King Henrik,” star goalie of the New York Rangers and the Swedish National Team, is now officially in net…
How Swiss Watch Brands Plan to Use Google Glass
Google Glass enters the luxury timepiece market, as Swiss watch brands Frederique Constant and Alpina have incorporated the fledgling technology into their 2014 brand strategies. As part of the Official…
Swiss Watch Brand Launches Short Film Series
Baume & Mercier, a Swiss watch brand, announced today the introduction of a short film series titled, “Celebrate Giving.” It brings to life the beauty of the adage – “it…