Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
Being Mary Jane on BET Networks
Fourth of July weekend is a time to celebrate the values of family, strength and independence. Mary Jane Paul is a woman who embodies these traits in a story about…
Discovery Launching TLC TV Channel in the UK
Discovery Networks International will launch TLC in the UK and Ireland on Tuesday, April 30. TLC, already the world’s leading female entertainment channel, will be exclusively premiering hit shows from…
Dentsu Opens “Hello! Japan” TV Channel in Singapore
Leading brand agency Dentsu announced today that “Hello! Japan,” a new international entertainment TV channel with popular Japanese content, will be launched in Singapore by J Food & Culture TV…
TV Anchors Feature in Public Service Ads
Beginning Monday and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s TV anchors, on behalf of four social issues—fatherhood involvement,…