Visa Supports the Click for a Cause Program

In an online effort to put new books in the hands of poor children around the world, supporters of Children International helped Visa donate $50,000 towards the purchase of books for impoverished children.

This comes as a result of the organization’s “Click for a Cause” program sponsored by Visa Inc. The donation will allow Children International to buy books to fill nearly 100 libraries in seven countries with new textbooks and storybooks that will provide children with the opportunity to strengthen their reading skills.

The World Bank reports that 1 billion people are unable to read or write their own names — many of those are children and adults the charity supports.

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In developing countries where these statistics are rooted, Children International is raising awareness of the need for updated, new, and educational books to help children break the poverty cycle.

Through an online campaign, Children International encouraged an engaged internet audience to simplify the way they might donate a book to a child in need.

Through “Click for a Cause” hosted on Lift One, the charity’s online social network, Visa donated $1 towards the purchase of books, up to $50,000, each time supporters clicked on the website’s campaign icon, until it reached the goal of 50,000 clicks.

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Children International’s president and CEO Jim Cook said, “This is a great opportunity for us and for our children. Visa’s sponsorship of our “Click for a Cause” program helped us purchase books for our libraries in impoverished communities around the world. Their support of this program combined with our engaged network of supporters will allow us to advance our mission to help children find their way out of poverty.”

The information was released Wednesday, Oct. 27.

Recently, Lilly MDR TB Partnership and Children International carried out a public awareness campaign aimed to bolster the eradication of tuberculosis in India. (Read: Teen Campaign to Reduce TB Cases in India)

Established in 1936, Children International is a humanitarian organization with its headquarters in Kansas City, Missouri.

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Rakesh Raman