Why Lowfat Chocolate Milk is Good for Kids

This Halloween, with the help of Charles Schulz’s PEANUTS Gang, the National Milk Mustache “got milk?” Campaign is encouraging parents to celebrate with the Official Drink of Halloween and treat their little monsters to nutrient-rich lowfat chocolate milk.

Chocolate milk is a nutritious treat in disguise – it contains the same essential nutrients found in white milk, with a taste that kids love. Experts agree that most kids need more key nutrients found in milk, and offering chocolate milk is one way to get them to drink more.

Studies have shown that kids who drink flavored milk get more of the calcium they need and have better quality diets overall than those who do not drink milk.

“At Halloween and throughout the year, I recommend swapping out sugary soft drinks for nutrient-rich drinks like lowfat milk – whether flavored or white. It has nine essential nutrients growing bodies need – including calcium, vitamin D and potassium, three of the four nutrients of concern for Americans,” says Deborah Mulligan, MD, FAAP, spokesperson for the American Academy of Pediatrics (AAP).

The PEANUTS Halloween-themed Milk Mustache Ad marks the first time in 15 years that all the main characters have appeared together in a US print advertising campaign.

The two campaigns have joined forces to remind parents chocolate milk is a great way to give their kids something nutritious around Halloween. The ad also celebrates the 45th anniversary of the Peanuts Halloween animated classic, “It’s the Great Pumpkin, Charlie Brown.”

“Milk is an important part of a healthy diet for growing children, so PEANUTS is happy to support the iconic ‘got milk?’ campaign,” said Neil Cole, chairman and CEO of Iconix Brand Group, which owns Peanuts Worldwide.

The ad showcases the PEANUTS characters dressed in their Halloween best with one very important accessory – their chocolate milk mustaches. 

The print copy reads: Your Trick. Their Treat. This year, milk is dressing up as the perfect Halloween treat: chocolate milk. Its nine essential nutrients make it delicious and nutritious. Scare some up and make it your official drink of Halloween.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption.

This announcement was made by MilkPEP on Monday, Oct. 10.

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Rakesh Raman