With Kinect and Bing, You Say It, Xbox Finds It

Microsoft kicked off the Electronic Entertainment Expo (E3) Monday by solving the challenge of finding the entertainment you want, quickly and easily.

The solution: voice search with Bing on Xbox 360. Bing on Xbox searches Netflix, Hulu Plus and ESPN, as well as music, video and Xbox LIVE Marketplace to find exactly the entertainment you want to enjoy.

With Bing on Xbox and Kinect for Xbox 360, you can find the games, movies, TV shows, sports and music you want. Microsoft suggests: You say it, Xbox finds it.

“This is an incredible time of growth and innovation for our business leveraging technologies that see us, hear us and connect us all together,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “This year by bringing together the power of Kinect for Xbox 360 and the intelligence of Bing, we are transforming how people enjoy entertainment.”

Over the past two years, Microsoft has joined with some of the world’s leading TV operators to bring live television to Xbox LIVE in the United Kingdom with Sky TV, in France with Canal+ and in Australia with FOXTEL.

Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year.

Consumers will enjoy news, sports and their favorite local channels, all just a voice command away, on Xbox 360. Also this year, Microsoft is teaming up with Ultimate Fighting Championship (UFC) to bring the depth of the world’s best mixed martial arts programming to Xbox LIVE.

Featuring live matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters, you can access the octagon in an all-new interactive way through Xbox 360.

Xbox 360 is a home entertainment and video game system. With the addition of Kinect, Xbox 360 has also transformed social gaming and entertainment with a new way to play — no controller required.

Photo courtesy: Microsoft

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Rakesh Raman