“Gossip Girl” actress Jessica Szohr sheds her inhibitions – and unleashes her inner lizard – in Costa Rica, wearing nothing but a pair of SoBe Lifewater skinsuits to launch new SoBe Lifewater with electrolytes.
The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on Feb. 15.
Jessica explores the danger and delights of the Costa Rican jungles, from the indigenous lizards of the tropical jungle to the graffiti lizards of the urban jungle as brought to life by celebrated street artist Gualicho.[ Also Read: Danielle Staub to Host ‘Social’ on Wealth TV ]
“The SoBe Lifewater skinsuit ads with Jessica Szohr prove that no matter what you’re up to – taming the jungle in a skinsuit or hanging out with friends – new SoBe Lifewater with electrolytes offers great-tasting hydration without the calories,” said Andrew Katz, marketing director for SoBe.
“That’s our message to SoBe fans: the lizard strikes again, offering you a new way to satisfy your insatiable thirst.”[ Also Read: Oprah Winfrey Network Comes on DISH ]
Jessica lights up the tropical jungle in an electric SoBe Lifewater skinsuit inspired by the bottle of new Strawberry Kiwi Lemonade.
Meanwhile in San Jose’s urban jungle, Jessica becomes part of the pulsating energy of the street scene, with bold hand-painted scales designed to reflect the bottle of new SoBe Lifewater Macintosh Apple Cherry.
“Last year’s SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year’s skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved,” said Szohr.
“No matter where you are, it’s easy to be tempted and transformed with new SoBe Lifewater with electrolytes.”[ Also Read: Pepsi to Award $20 Million to 400 Winning Ideas ]
Photos and videos of Jessica’s SoBe Lifewater skinsuit shoot can be viewed on Facebook.com/SoBe, with new photos rolling out between now and Feb.15.
SoBe is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages.
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