Kia Says Work and Play with Concept Vehicles

Stating that the 2011 Kia Sportage compact CUV can be all business or all pleasure – or both – Kia Motors America (KMA) has teamed with fashion and lifestyle magazine Antenna to showcase two stylish and highly customized Sportages created by Antenna for “The Duel.”

These are aimed at recreational enthusiasts and busy, on-the-go professionals, and outfitted with coolest gadgets, technologies and materials to appeal to active and fashion-forward males. 

The concept vehicles, nicknamed “Work” and “Play,” will be unveiled today, Nov. 2, at the 2010 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas.

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As automakers are gearing up to meet the increasing demand, the 2010 LA Auto Show will host 20 world debuts and more than 30 North American debuts across virtually all vehicle categories. (Read: Over 50 Vehicles to Get Unveiled at LA Auto Show)

In a related development, Green Car Journal has announced its five finalists for the 2011 Green Car of the Year, including the 2011 Chevrolet Volt, 2011 Ford Fiesta, 2011 Hyundai Sonata Hybrid, 2011 Lincoln MKZ Hybrid and the 2011 Nissan LEAF. 

For the sixth consecutive year, this award will be announced at the LA Auto Show on Nov. 18. (Read: Five Finalists for Green Car of the Year Award)

The collaboration between KMA and Antenna follows last year’s successful Soul Xpression program, which delivered a tricked out 2010 Kia Soul created by the fashion and lifestyle publication and introduced at the 2009 SEMA Show.

“In addition to being a functional and value-packed CUV, the all-new Sportage was designed to offer today’s consumers the latest in technologies, convenience and safety features, and above all style,” said Michael Sprague, vice president, marketing & communications, KMA.

“Antenna’s ‘Duel’ Sportage concept vehicles artistically take the CUVs capabilities to the next level by adding even more style, technology and capability to specifically appeal to today’s active and professional males.”

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The red “Play” Sportage concept was designed with the active urban male in mind and gives Kia’s aggressively styled CUV a new skin and the latest athletic equipment and accessories, right down to the tires, says the company.    

And aimed at the sophisticated, tech-savvy busy professional, the blue “Work” Sportage concept vehicle created by Antenna sports a sleek and professional appearance with custom metallic blue paint, titanium grey wheels, roof rack trim, grille insert and bumper inserts.

Kia’s model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.

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Rakesh Raman