As mobile digital television broadcasts ramp up this year, the television receiver of the future will fit in the palm of your hand and do much more than just deliver breaking news, weather alerts, and favorite shows. That’s what LG Electronics suggests.
In fact, the very digital TV broadcasting system used to deliver today’s information and entertainment programming to mobile devices can also deliver up-to-the-second social networking updates, engaging three-dimensional (3D) telecasts, and electronic coupons that would help eliminate the need to clip or print out coupons.
The first mobile digital TV that displays 3D images broadcast via the ATSC Mobile DTV Standard is being demonstrated by LG Electronics at the 2011 NAB Show this week.
Earlier, Hollywood celebrities including Ben Stiller, Samuel L. Jackson, Nicole Kidman, Jamie Foxx and Jane Lynch were among the first to experience the next generation 3D TV ─ LG Cinema 3D ─ at the 26th Film Independent Spirit Awards. (Read: LG Premieres LG Cinema 3D Technology)
The prototype 7-inch receiver is designed with auto-stereoscopic capability that eliminates the need for special viewing glasses to see 3D TV images.
LG also will show a social network services application for the first time. Viewers engaged with Tweet-TV would be able to interact with program content and submit their comments on programs.
In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons or “real-time” data reception with applications like Tweet-TV.
“The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc.
“As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and applications like Tweet-TV and Electronic Coupons.”
Co-developer of the technology at the heart of the ATSC Mobile DTV Standard, LG Electronics is producing the critical component for Mobile DTV reception – the LG2161R single chip design that includes both the tuner and demodulator in a tiny seven-by-seven millimeter square package.
This key component of mobile DTV receivers already can be found in a variety of new products being introduced by various manufacturers this year for mobile DTV, from laptop USB accessory receivers to prototype netbooks with integrated mobile DTV tuners.
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