Nike Targets $7B from Women’s Business by 2017

Nike Targets $7B from Women’s Business by 2017

Nike Targets $7B from Women’s Business by 2017

Nike (NYSE:NKE) has unveiled its new Spring / Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes.

The company is showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business.

“Sport and fitness are powering a new lifestyle shift for women around the world,” says Mark Parker, president & CEO of NIKE, Inc. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.”

[ Also Read: Do Women Have the Right to Sexual Desire? ]

The Nike+ digital community is a global ecosystem, which uses knowledge and community to motivate. By offering athletes at every level a better understanding of themselves, Nike serves as the direct link between the female consumer and her goals.

Nike’s Spring / Summer 2015 Women’s collections feature new performance looks and designer collaborations catering to every element of a modern woman’s athletic lifestyle.

These include new products across Nike’s running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras.

The global lineup of athletes in New York included Olympic gold medalists Allyson Felix, Sanya Richards-Ross and Adelina Sotnikova; two-time tennis Grand Slam champion Li Na; and professional basketball star Skylar Diggins.

NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

Related posts:

Will America be Invaded in the Year 2027?
Why Mini Pies are Stealing the Spotlight
Audi A3 e-tron Electric Vehicle Pilot Program
Are Older Americans Wealthier than the Young?
Barbie Opens the Doors to Her Real Life Dreamhouse
Documentary Releasing on the Benghazi Terrorist Attack
This Old House: Jersey Shore Rebuilds
Nissan Launches “No Charge to Charge” Program
Here's a Cat ‘Survival Guide’ for the Big Game
Celebrating Birthday of Homeless Pets
Custom Content Services