Lilly Diabetes has announced a collaboration with Disney Online and Disney Publishing Worldwide to provide education and practical advice to families with children who have type 1 diabetes.
The companies have created resources for families, including a special online hub found on Disney Family.com and a series of custom books by Disney Publishing Worldwide for children of various ages and stages of life with diabetes.
Each year, it is said, more than 13,000 young people in the United States are diagnosed with type 1 diabetes. For both the child and family, the challenges of living with diabetes can be daunting.
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Through the collaboration, the companies hope to provide an empowering message for families with children who have type 1 diabetes — changing the focus from what they can’t do to what they can do.
An online destination dedicated entirely to type 1 diabetes will go live on Disney Family.com at www.family.com/type1. The site will contain articles, videos and advice from caregivers raising children with type 1 diabetes.
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The site will feature important topics such as how to plan for vacations, sleepovers and extracurricular activities as well as tips on how to talk to friends, teachers and coaches about type 1 diabetes.
Content will be refreshed monthly and contributors will include dietitians, psychologists, nurses and everyday families, making the hub a rich destination for parents and caregivers.
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“Through this collaboration, we hope to provide suggestions to families on how to help them experience the fun and magic of everyday life,” said Brooke Chaffin, SVP, Disney Interactive Media Group.
The announcement was made today, July 14.
Lilly, a leading corporation, develops pharmaceutical products.