Pepsi says the new premium cola is inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.
Pepsi announced Thursday the addition of 1893 from the Makers of Pepsi-Cola to its extensive portfolio of products.
According to the company, 1893 brings together premium ingredients and more than 100 years of cola-making expertise to present cola blend of the past and present.
1893, a blend of premium kola nut extract, real sugar and sparkling water, is available now in two flavors: Original and Ginger Cola.
“We were energized by the food revolution, and inspired by consumer interest in bold and interesting taste combinations,” said Chad Stubbs, VP of Marketing, Pepsi Trademark. “We were also motivated by our past, so we created these unique 1893 taste experiences to honor the passion of our founder, Caleb Bradham.”
1893 will debut a national TV spot in April, in both English and Spanish, featuring a Soda Sommelier played by actor Jeff Galfer.
Packaged in 12 oz. cans, 1893 is sold in stores where Pepsi products are available for a suggested retail price of $1.79.