Love Your Curls book is a poetic tribute to curly hair, inspired by curly stories, photos and messages that poured in as a result of the campaign.
Earlier this year, Dove Hair revealed that as few as 10% of women feel proud of their curly hair and only 4 out of 10 little girls with curly hair think their hair is beautiful.
These findings inspired the Dove Hair: Love Your Curls campaign and film launch, which encouraged women to celebrate their curls and inspire future generations to do the same.
Launched Monday Dove Hair’s new Love Your Curls book is a poetic tribute to curly hair, inspired by thousands of curly stories, photos and messages that poured in as a result of the campaign.
“We were moved by how many women embraced our Love Your Curls mission and shared their stories, photos and anecdotes, in celebration of curls,” said Rob Candelino, VP of Unilever Hair Care.
Dove Hair’s Love Your Curls book, written by Taiye Selasi and illustrated by Annick Poirier, is inspired by the stories and photos of real women and is intended to represent and inspire curly girls of all ages.
Available to download as a free digital e-book, Love Your Curls is also customizable. Each download allows you to create a self-written dedication, a personalized poem and watercolor portrait for a curly girl in your life.
The non-customizable version will also be available for download at Amazon.com, iTunes.com and Play.Google.com.
Dove Hair has also created a run of special-edition hard cover copies of the Love Your Curls book that will be made available to select partner organizations, including Boys & Girls Clubs of America.
Dove Hair offers a wide range of solutions to meet women’s specific hair needs. The range includes shampoo, conditioners, treatments, and styling products.