Svedka’s Fully Animated Television Campaign

Svedka Vodka, a spirits brand in the United States, is set to launch its new marketing campaign this month with the first of two new TV spots featuring the brand icon, Svedka_Grl.

Viewers will see a fully animated Svedka_Grl walk, wink, strum on a keytar and even take a trip to the moon. Starting on April 16th viewers can see these brand new spots on Bravo, VH1, Comedy Central, FX, Oxygen, E!, among other major cable networks and select movie theaters.

Svedka_GRL’s two new commercials are the product of a team collaboration between animation houses, BUF and Laundry!, and music video director, Melina Matsoukas.

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“The spirit of these new TV spots truly captures the essence of Svedka_Grl as her fun, flirtatious self,” says Diana Pawlik, VP of Marketing for Svedka Vodka. “The result is colorful, provocative, outrageous, fun and cheeky – all the things the Svedka brand has come to embody since 2007.”

The first ad titled “Freak-A-Zoid,” features Svedka_Grl in a series of classic video vixen scenarios – from playing a keytar, to frolicking in an oversized martini glass, and striking a supermodel pose in front of a wall of lights.

The spot is set to a funky remake of old-school Midnight Star hit, “Freak-A-Zoid,” from original writers Reggie Calloway, Vincent Calloway and William Simmons, prompting Svedka_Grl to dance along to lyrics such as “wind me up” and “turn me on” as vivid colors flash across the screen.

The second ad entitled “Cool Places,” captures Svedka_Grl traveling through a vibrant pop-art collage comprised of disco balls, cherries, giant speakers, pyramids, and Eifel towers before she rockets into space.

Once she lands, the spokesbot plants a Svedka flag as a pack of pink-clad paparazzi snap her picture. The soundtrack is remake of the 1980s classic, “Cool Places,” originally made famous by The Sparks.

“Cool Places” will run in select theaters in New York, Chicago and Los Angeles prior to the start of all R-rated films, starting April 27 through May 31.

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Rakesh Raman

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