Grey Goose, a Vodka brand, has announced the launch of its first new flavor in five years, Grey Goose Cherry Noir – a blend of Grey Goose Vodka and the cherries including rare black cherries handpicked in French Basque Country.
In conjunction with the launch, Grey Goose Vodka will premiere a national TV campaign today, April 11, on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
The vodka is made with the French wheat and blended with pure spring water from the Cognac region. The 100% natural essence of ripe cherries is blended with Grey Goose Vodka under the supervision of the Grey Goose Maître de Chai (cellar master), François Thibault, until it matches his original flavor profile and the quality he demands of all Grey Goose Flavored Vodkas.
According to the company, Grey Goose Cherry Noir will be backed by a fully integrated marketing campaign including national print, out of home, radio, digital, social and experiential “Hotel Noir” private events.
The flavor will be available in 375mL, 750mL and 1L sizes and priced at parity to Grey Goose Vodka with a suggested retail price of $29.99 for a 750mL bottle. Grey Goose Vodka reminds its adult consumers to sip responsibly.