Sweetheart Sports Bra for Valentine’s Day

Valentine’s Day just got a bit sweeter for female fitness enthusiasts with the introduction of the Champion Sweetheart Compression Sports Bra.

This new sports bra represents a significant departure from the design of traditional compression sports bras by narrowing the straps and lowering the neckline to be more attractive – all without compromising exceptional support and fit, says the company.

Meanwhile, just in time for Valentine’s Day, Victoria’s Secret launches the Gorgeous collection, now in Lace. The collection features a limited-edition push-up bra that adds 2 cup sizes as well as demi and unlined styles. (Read: Victoria’s Secret Revealed for Valentine’s Day)

“Compression sports bras are a favorite choice for all types of fitness activities from yoga to high impact aerobics,” said Janet Mistor, senior marketing manager for Champion Athleticwear Women’s.

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The new bra, introduced Thursday, Feb. 9, features a sweetheart neckline accented with piping detail and tapered straps. Fans of Champion will recognize the brand’s signature keyhole back and exceptional moisture management along with a back mesh panel for added ventilation.

The brand currently offers 19 different styles of sports bras designed for all types of fitness activities and levels of support.

The Champion Sweetheart sports bra is available in a variety of colors in sizes S-XL. The suggested retail price is $32. Champion sports bras are sold at sporting goods retailers, department stores and online at www.championusa.com.

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Rakesh Raman