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David Beckham Honored with Nickelodeon Sports Award

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David Beckham Honored with Nickelodeon Sports Award

World-renowned athlete David Beckham will be presented with the Legend Award at Nickelodeon’s Kids’ Choice Sports 2014, in recognition of his sportsmanship on the field. Nick’s first-ever Legend Award blimp will go gold for Becks, as the sports legend is set to be honored for his top-level achievements. Nickelodeon’s Kids’ Choice Sports 2014, hosted and [...]

Pepsi Premieres Beats of the Beautiful Game Short Film

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Pepsi Premieres Beats of the Beautiful Game Short Film

Pepsi today premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” [...]

Nike Football Launches The Last Game

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Nike Football Launches The Last Game

Today Nike Football released part three of its #riskeverything campaign. The film – “The Last Game” – is a five-minute animated feature starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist. The Scientist – a suave, smooth operating genius – has been [...]

Will Germany Win the 2014 FIFA World Cup?

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Will Germany Win the 2014 FIFA World Cup?

Electronic Arts Inc. (NASDAQ: EA) has predicted that Germany will win the 2014 FIFA World Cup Brazil. Using the EA SPORTS football engine that drives EA SPORTS 2014 FIFA World Cup Brazil on the PlayStation 3 and Xbox 360, EA was able to simulate the 2014 FIFA World Cup and test all 32 teams under [...]

Bangalore Students Selected for FIFA Football Event in Brazil

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Bangalore Students Selected for FIFA Football Event in Brazil

Six young people from Bangalore, India will showcase their skills at the FIFA Football for Hope Festival in Brazil 2014. Dream A Dream, an NGO that develops life skills amongst young people from Bangalore’s slum communities, has been chosen by FIFA to represent India at the FIFA Football for Hope (FFH) Festival 2014 to be [...]

Messi Signs Contract with Space Scooter

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Messi Signs Contract with Space Scooter

Four time world football player of the year Lionel Messi has signed a three year contract with Dutch Space Scooter. Not to play football, but to help design and promote his own special edition of the scooter under his own brand. Dutch company and brand owner Easy2 Company B.V. will licensee globally Space Scooter under [...]

Pepsi Unveils Its First Fashion Capsule Collection

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Pepsi Unveils Its First Fashion Capsule Collection

Pepsi today showcases its inaugural Live for Now Capsule Collection. Designed to enliven the brand’s 2014 football campaign, the Pepsi “Live For Now” collection features streetwear, accessories and electronics created in partnership with a mix of international designers. It includes Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. The collection will [...]

DISH Network Prepares for Summer of Soccer

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DISH Network Prepares for Summer of Soccer

With its DishLATINO brand in the lead, DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. (NASDAQ: DISH), says it is donning cleats and shin guards for its summer of soccer. Starting June 12, DISH customers will have several ways to enjoy watching players and action from endline to endline. “Soccer brings together [...]

Meet Three Centenarian Sisters: 101, 104, 110

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Meet Three Centenarian Sisters: 101, 104, 110

It is a distinction to live to be 100 years old. Just ask Rose Shloss. Not only is she 101, but her sisters are 104 and 110! Three sisters, all from one family, haven’t been together in a decade. So Rose’s Wish of a Lifetime came true when she traveled from her home at Villa [...]

Cartoon Strip Longer Than 11 Football Fields. Breaks World Record.

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Cartoon Strip Longer Than 11 Football Fields. Breaks World Record.

Lincoln Peirce and HarperCollins Children’s Books have officially broken the Guinness World Records title for the world’s longest cartoon strip by a team. The record was broken live on TODAY show in New York City, and was the culmination of a week-long record breaking series. The record breaking comic spans 3,983 feet, 2 inches or [...]

Coca-Cola vs. Pepsi: Cola Wars on the Football Field

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Coca-Cola vs. Pepsi: Cola Wars on the Football Field

Close on the heels of Coca-Cola’s launch of its campaign for the 2014 FIFA World Cup, Pepsi has premiered the latest evolution of the brand’s 2014 football campaign. It is a new series of shorts and a TV commercial that celebrate football and music proving that “Now Is What You Make It.” The “NOW” creative [...]

FIFA World Cup Anthem: “Dar um Jeito (We Will Find A Way)”

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FIFA World Cup Anthem: “Dar um Jeito (We Will Find A Way)”

FIFA and Sony Music Entertainment announced Friday that the Official Anthem of the 2014 FIFA World Cup in Brazil is entitled “Dar um Jeito (We Will Find A Way).” It features a global superstar line-up including music legend Carlos Santana, Wyclef, Avicii and Alexandre Pires. The Anthem will be released late April and was produced [...]

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