The 2015 Lavazza Calendar Unveiled
The 2015 Lavazza Calendar
The 2015 Lavazza Calendar – produced in collaboration with Slow Food, featuring photographs by Steve McCurry and creative direction by Armando Testa – is a photographic journey through the stories of everyday heroism of the Earth Defenders.
From Nadia, the proud argan oil paladine in Morocco, to John, the guardian of Lare pumpkins in Kenya, to Anna, who fights for the quality of salted millet couscous on Fadiouth Island in Senegal and to Asnakech, who stands guard over coffee estates in Ethiopia; the women and men portrayed in The Earth Defenders calendar defend their land and their projects in Africa with courage and devotion.
Through this initiative, Lavazza and Slow Food take a stand for Earth Defenders and food traditions, which serve as symbols of hope for local communities and also as spokespeople for a better future.
The 12 photographs by McCurry, which immortalize the spirit, strength and humanity of the Earth Defenders, are showcased at Salone del Gusto e Terra Madre 2014 (Turin, October 23-27).
For the first time the 2015 Lavazza Calendar is on sale and will support the “10,000 food gardens in Africa” project. Proceeds from sales of this limited edition calendar will be donated entirely to the Slow Food project, which aims to create 10,000 food gardens in African schools and villages by the end of 2016.
Consumers can also become spokespeople for the project on social channels with the hashtag #earthdefenders and participate in the call-to-action published on the website.