The Hunger Games Breaks Records in IMAX Theatres
IMAX Corporation (NYSE: IMAX; TSX: IMX) and Lionsgate (NYSE: LGF) announced Monday that the limited release of The Hunger Games: The IMAX Experience grossed $10.6 million in IMAX theatres worldwide during its three-day opening weekend beginning March 23.
Domestically, the film grossed $152.5 million, of which $10.2 million was generated in 268 IMAX theatres for a per-screen average of $38,000. The results mark an IMAX domestic box office opening weekend record for a digital-only release and for a non-sequel 2D release.
“The reaction to the The Hunger Games has been remarkable and we’re thrilled that fans have sought out our format as an ideal way to experience this global phenomenon,” said Greg Foster, chairman and president of IMAX Filmed Entertainment.[ Also Read: Will Cybergeddon Change the Film Distribution Model? ]
“We are absolutely thrilled that so many fans saw The Hunger Games in the IMAX format,” said Lionsgate’s EVP of Distribution, David Spitz. “The total immersion that IMAX offers surely augmented the gripping story and provided fans with a special way to experience this movie.”
The Hunger Games: The IMAX Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.[ Also Read: Deep in the Meadow for the Hunger Games ]
The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie, says the company.
In the picture above: Katniss Everdeen (Jennifer Lawrence) and Gale Hawthorne (Liam Hemsworth) in THE HUNGER GAMES.
Photo courtesy: Murray Close / IMAX Corporation / http://www.thehungergamesmovie.com/