The Hunger Games: Catching Fire with Covergirl

Covergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013.

Covergirl will launch an advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire.

[ Also Read: RMN Company Launches Multimedia Entertainment Project ]

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and general manager, Global P&G Cosmetics.

Lionsgate and Covergirl will be celebrating the movie partnership at a Cannes Film Festival Gala today, May 18.

Related posts:

See, Latinos Living the American Dream
Chrysler Releases Sketch of Mopar ’11 Charger
What Actress Naya Rivera Says for Proactiv
Dodge Durango Ready for Special Service
Poets to Attend Dodge Poetry Festival
Volvo XC90 Built with New Scalable Product Architecture
Repression in China Growing at Cost to Party Power
Syrian Children Facing Harsh Winter Weather
Red from 'Angry Birds' Helps You Stay Happy
Will Yemen See the End of Conflict?
Custom Content Services