Covergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013.
Covergirl will launch an advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire.[ Also Read: RMN Company Launches Multimedia Entertainment Project ]
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and general manager, Global P&G Cosmetics.
Lionsgate and Covergirl will be celebrating the movie partnership at a Cannes Film Festival Gala today, May 18.