The Hunger Games: Catching Fire with Covergirl

Covergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013.

Covergirl will launch an advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire.

[ Also Read: RMN Company Launches Multimedia Entertainment Project ]

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and general manager, Global P&G Cosmetics.

Lionsgate and Covergirl will be celebrating the movie partnership at a Cannes Film Festival Gala today, May 18.

Related posts:


IBM, University of Missouri for Genomics Research
Nike Unveils New Products for the Summer
Toshiba Introduces Exciting Excite Tablets
How to Make Wedding Dress with Toilet Paper
Comedy iCarly to Conclude Its Five-season Run
New Country Manager for Bacardi India
Stephen Colbert Serves Pistachios in Super Bowl
Honda R&D Installs Hydrogen Refueling Station
Americans Want Flights Banned from Ebola Countries
Death Penalty: Amnesty Reports Alarming Surge in Executions
Custom Content Services