The Hunger Games: Catching Fire with Covergirl

Covergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013.

Covergirl will launch an advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire.

[ Also Read: RMN Company Launches Multimedia Entertainment Project ]

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and general manager, Global P&G Cosmetics.

Lionsgate and Covergirl will be celebrating the movie partnership at a Cannes Film Festival Gala today, May 18.

Related posts:


Thought Leaders Invited to Write for RMN News Site
Bollywood Beauty Genelia to Act for Naturals Salon
Snow White And The Huntsman on Blu-ray
Blockbuster Casts Melissa Rivers for Academy Awards
Newseum's Exhibit on the American Civil Rights Movement
Gary Knell CEO for National Geographic Society
WWE Goes Pink with Susan G. Komen
The Economist Group Launches MBA Scholarship Contest
Urgent Warning: Beware of Aam Aadmi Party
Obama: Climate Change Cannot Be Ignored
Custom Content Services