Indian cricketer Virat Kohli was introduced by Adidas at the Talkatora Stadium today as the new brand ambassador.
Speaking at the event, Virat said, “I am all in with Adidas! I have always been a big fan of the brand and their amazing products. I’m looking forward to getting on with my game in the 3-stripes.”
Virat (pictured above) was welcomed into team Adidas with a special message from his idol, Sachin Tendulkar, who spoke about his own fantastic 16 year association with Adidas.[ Also Read: Malayalam Actress Manju Warrier Goes Digital ]
Sachin rounded off saying that he was waiting to see Virat perform in the three stripes. Virat pledged that he is all in with Adidas and engaged thousands of his young fans with interesting cricketing anecdotes.
Talking about the partnership, Tushar Goculdas, brand director, Adidas India said, “Virat is a world-class athlete, supremely talented and extremely passionate about the game. We are proud to have Virat join team Adidas and believe this partnership will empower him to continue delivering stellar performances on the pitch, with our cutting-edge products. Off the field, Virat will express his unique sense of style through our iconic streetwear brand, Adidas Originals.”
Adidas India Marketing Pvt. Ltd. is the Indian subsidiary of Adidas-Group AG.