Coca-Cola vs. Pepsi: Cola Wars on the Football Field
Close on the heels of Coca-Cola’s launch of its campaign for the 2014 FIFA World Cup, Pepsi has premiered the latest evolution of the brand’s 2014 football campaign. It is…
Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Hyatt Regency Chongming Opens in Shanghai, China
Hyatt Hotels Corporation (NYSE: H) announced Tuesday the opening of Hyatt Regency Chongming, located on Chongming Island in Shanghai, China. The hotel introduces the Hyatt Regency brand to Shanghai and…
WWE Celebrates WrestleMania 30 in a Week-Long Event
Fans from all 50 U.S. states and more than 30 countries will descend upon New Orleans for a week-long lineup of festivities in celebration of WrestleMania 30. It is taking…
FIFA World Cup: Coca-Cola Launches “The World’s Cup”
Coca-Cola has launched its marketing campaign: “The World’s Cup” for the 2014 FIFA World Cup. It will be brought to life through a number of key elements: “One World, One…
A Gripping Saga of Blood, Money, and Politics: Narcos on Netflix
Brazil’s top film star Wagner Moura will bring back to life the charismatic trafficker and politician Pablo Escobar in a Netflix Original Series Narcos from acclaimed director Jose Padilha and…