Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
World Championship of Sand Sculpting
Artists and visitors have gathered for the World Championship of Sand Sculpting June 13-30 in Atlantic City, returning the century-old art form to its roots. The competition marks the first…
Marriott Hotels’ Global Marketing Campaign
Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.” The campaign reflects the lifestyle of the next generation of…
Pizza Hut Introduces Flatbread Pizzas
Pizza Hut, the world’s leading pizza chain, has rolled out Firebaked Style Flatbread Pizzas. Flatbreads, available in the U.S. only, include a slightly crispy “wood-fired style” crust, cheese and toppings…