Business Events to Break Guinness World Records

Guinness World Records (GWR) is giving brands the opportunity for their events to achieve record-breaking status with the launch of GWR Live! Conference and Teambuild. It was announced today, Jan. 5.

It says the thrill of live record breaking explodes into the business arena to add a unique experience to teambuilding events and business conferences.

With a similar offer a couple of months ago, a new arm of Guinness World Records offered ‘live record-breaking’ to corporate parties and conferences across the U.S.

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It said every company or organization in America strives to be the “World’s Best” at something. GWR Live! is offering the chance for companies to send employees into the holiday season with a tangible and exceptional achievement under their belt. (Read: How to Hold a Record Breaking Office Event)

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GWR Live! Conference and Teambuild aims to use record breaking to promote excellence and team work, and create a genuine sense of shared achievement.

With the package, record breaking challenges are tailored to the individual business and specific records can bring corporate messages to life.

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The experience combines individual record breaking challenges with a group ‘mass participation’ record to engage all delegates and allow everyone to walk away as the holder of a Guinness World Records title.

The launch of the package follows two highly successful UK pilot events in 2010. In line with the exclusive nature of the experience, GWR Live! Conference and Teambuild will only be open to a select number of companies and is limited to just 25 record breaking teambuilding or conference events during 2011, it says.

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Unlike other team building events, which require significant set-up and preparation, encroaching on the important teambuilding time, the GWR Live! Conference and Teambuild is claimed to be ready to go within five minutes.

Official Guinness World Records judges lead the record-breaking experience and will adjudicate record attempt live, announcing new world records immediately.

Brands who have already undertaken the record-breaking experience include MEC, one of the UK’s biggest media planning and buying agencies, and QAS, the Experian-owned data management specialist.

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The new GWR Live! package will be operated by Fern Holland who joins Guinness World Records from MotivAction with seven years experience in the creation and delivery of live events.

According to GWR, Guinness World Records Live! is a new business area of the global Guinness World Records brand, which takes the magic of record-breaking straight to the fingertips of the public in an interactive, entertaining and accessible fashion.

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Rakesh Raman