GSMA, Deloitte Mobile Market Study on Africa
Today the GSMA issued preliminary findings from research undertaken into taxation. Initially focused on Africa, the research shows that mobile handset sales have soared by 200 per cent in Kenya…
Global News Service
Advertising, Marketing, Promotions, Brand Management
Today the GSMA issued preliminary findings from research undertaken into taxation. Initially focused on Africa, the research shows that mobile handset sales have soared by 200 per cent in Kenya…
Gogo, a leading provider of in-flight Wi-Fi, has launched a major consumer marketing campaign. The company expects the fully integrated campaign to introduce more travelers to the magic of being…
Hertz, a leading general use car rental brand, is further accelerating the European expansion of its value brand, Advantage Rent a Car, from three markets to six. Advantage (uk.advantage.com), which…
Pro football star Reggie Bush was traded for a $10 pizza in a new ad from Pizza Hut. The new spot heralds the return of the $10 Any pizza deal…
Carrera, a fashion eyewear brand, has come with a new campaign, which is conceived and created by the agency D’Adda, Lorenzini, Vigorelli, BBDO. It continues with its “After All, No…
To help mark the 125th anniversary of Mercedes-Benz, its dealers launched a social media contest to identify local community service groups doing great work. Playing off of the 125th anniversary,…