Pepsi Unveils New Social TV Platform
Pepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around…
What will Victoria’s Secret Angel Miranda Kerr Wear?
Victoria’s Secret Angel Miranda Kerr models this year’s Fantasy Treasure Bra, designed exclusively by London Jewelers for Victoria’s Secret in the 2011 Victoria’s Secret Christmas Dreams and Fantasies Catalogue as…
New Production Pact of Universal Pictures
Universal Pictures announced Monday that the studio has forged a three-year, first-look production agreement with Suzanne de Passe (pictured above) and Madison Jones’ de Passe Jones Entertainment (depassejones.com). The announcement…
Will Spicejet Fly for Everyone in India?
When Anuj Kumar Boruah, a resident of New Delhi, decided to buy Spicejet air tickets for his four relatives going from Delhi to Guwahati on Oct. 11, he was under…
Toyota Marketing Campaign for 2012 Camry
“It’s Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers’ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to…