Pepsi Brings Stars in Field of Dreams
Starting Tuesday, an all-star cast of baseball greats and current players will hit television screens in the U.S. as they appear in the first of two new spots from zero…
BMW Motorcycles to Offer Antilock Brakes
After introducing the concept of antilock brakes (ABS) on motorcycles 23 years ago, BMW Motorrad USA has announced that it will be the first motorcycle manufacturer to offer ABS as…
Here Comes Denise, Your Virtual Assistant
The system developed by a Brazilian company combines computer graphics, artificial intelligence, voice recognition and other advanced technologies to perform the role of a virtual secretary, governess or almost human…
Honda Kicks off the Civic Social Marketing Tour
Automaker Honda says it has launched the Civic “Study Break” social marketing tour to promote the six all-new models of the 2012 Honda Civic at select universities on the West…
UK SMBs Continue to See Growth: HP Survey
Over the past six months UK small-to-medium-sized businesses (SMBs) have grown on average by six per cent despite the broader UK economy struggling, according to the latest SMB Index from…
Who’s That Behind Those Foster Grants?
FGX International, a leading eyewear designer and marketer, says it is launching a fully integrated national consumer brand advertising campaign for its Foster Grant sunglasses. The campaign is being launched…