Rango Film Teams with Zynga FrontierVille
Paramount Pictures, Nickelodeon Movies and Zynga have announced a new quest for players of the popular game, FrontierVille, in conjunction with the film Rango, which stars Johnny Depp, and debuts…
Mattel to Debut Toys for Green Lantern Film
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 film, “Green Lantern,” highlighted by DC…
Nokia’s Love for Microsoft Grows with Chris Weber
Suddenly, Nokia is showing an unprecedented infatuation for arch rival Microsoft. Last week, Nokia joined hands with Microsoft to enter the cutthroat mobile space. (Read: Nokia and Microsoft to Go…
Nokia and Microsoft to Go Together in Mobile Market
Mobile phone maker Nokia and software behemoth Microsoft have decided to form a strategic partnership that aims to create a new global mobile ecosystem. The two companies want to jointly…
Partners Join Hands to Market Carmen in 3D
RealD and Toshiba have entered into a marketing and promotions alliance for the upcoming feature film event Carmen in 3D, filmed at the Royal Opera House, Covent Garden. As part…
BBC and Foursquare Team Up for 6 Nations Rugby
BBC AMERICA and location-based mobile platform Foursquare are teaming up to help Foursquare users discover the best spots for 6 Nations Rugby watch parties. Every year across the globe, people…