Why Web Users Hate Online Ads
Consumers feel that online ads are annoying and ill-constructed while TV and print advertising is more entertaining and relevant for them. Of more than 1,200 people surveyed for digital marketing…
When Facebook Comes on the Road, Really!
An outdoor digital Facebook billboard displays ‘real-time’ content from a firm’s actual Facebook page. Buffalo-based accounting firm, Freed Maxick & Battaglia, CPAs, has launched a community-based initiative with its debut…
10 Things Workers Want to See on Social Media
A new CareerBuilder survey reports that 35 percent of outfits use social media for their promotions. One-quarter (25 percent) of them said that they are using social media to connect…
Need for Speed Hot Pursuit Racing Game
Criterion Games, a studio of Electronic Arts (EA) has announced a Limited Edition version of Need for Speed Hot Pursuit, an action racing game. The game is to bring the…
Shopkick App to Reward You for Visiting a Store
Shopkick, a new location-based shopping app for iPhone that rewards shoppers just for visiting stores, is now available on the App Store. Launched Tuesday with an event at the American…
Why Russian Rive Gauche wants IBM Security
Rive Gauche, a chain of perfume and cosmetics stores in Russia, has implemented security solutions from IBM. The objective is to protect its IT infrastructure and help prevent customers’ financial…