Sri Lanka Enters World T20 Cricket Event as Top Team
Sri Lanka will start the ICC World Twenty20 Bangladesh – which runs from today, 16 March, to 6 April – as the number-one ranked side on the Reliance ICC T20I…
Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton…
NBA Star Kevin Durant Says It’s Strong to Be Kind
Kind Healthy Snacks (Kind) and NBA star Kevin Durant announced that they have partnered to launch a new cultural initiative that aims to challenge deep-rooted stereotypes and redefine cultural perceptions…
Danica Patrick Bets on Blue for NASCAR Race
Danica Patrick takes to the track with a new primary sponsor as the blue-and-white No. 10 Aspen Dental Chevrolet SS makes its debut at the Kobalt 400 NASCAR Sprint Cup…
Honeywell to Provide Turbos to Scuderia Ferrari in Formula 1
Honeywell (NYSE: HON) Turbo Technologies will boost the engines of the Scuderia Ferrari Formula 1 car in 2014. Formula 1 is adopting a new rules package that requires cars to…
Harley-Davidson Demo Rides at Daytona Bike Week
Harley-Davidson Motor Company is heating up the beginning of the 2014 riding season at the 73rd Annual Daytona Bike Week with new model demo rides and all event activities consolidated…