Coca-Cola Anthem for the London Olympic Games
Fusing the sounds of sport and music, Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign, launched globally on Wednesday, May 16. Available for purchase online,…
Red Bull X-Fighters: Todd Potter Is King of the Hills
Todd Potter was the master of the 60-foot high step-up that scared half of the field away from the biggest hill jump ever included in a Red Bull X-Fighters course.…
Longines: Timekeeper of the Kentucky Derby
Longines, the Swiss watchmaker, was the Official Watch and Timekeeper of the 138th annual Kentucky Derby at Churchill Downs. Chronograph watches from the new Longines Saint-Imier Collection, named after the…
Supermodel Kate Upton Goes with Axe Shower
To celebrate the launch of Unilever brand Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. The two will square off in a series of…
MLB Players to Debut New Batting Helmet
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE: JAH), added its new S100 Pro Comp batting helmet line to its on-field assortment of protective headwear during Major…
Hyundai Calls Rhys Millen for Formula Drift Series
Hyundai Motor America has announced its continued partnership with Rhys Millen Racing (RMR) to compete in the 2012 Formula Drift series. Hyundai will be lead sponsor of the RMR Genesis…