Discovery Familia to Woo Hispanic Moms
Hispanic moms that live in the United States can now get a Spanish network dedicated to them and to their preschool-aged children.
Discovery Familia has been redesigned to reflect and speak to the needs of Hispanic women and what they value most in their lives: their kids, their home and their time, says Discovery.
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Discovery Familia is part of Discovery Communications, the world’s leading nonfiction media company reaching over 1.5 billion cumulative subscribers in about 180 countries.
Beyond a new look and feel, the network is also premiering “Nuestros hijos” (“Our Children”), a series of informative on-air segments hosted by Jeannette Torres-Alvarez, early childhood expert, wife and mother and the network’s new brand ambassador.
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“Discovery Familia is the only Spanish network in the U.S. dedicated to Hispanic moms,” says Bilai Joa Silar, VP and Channel Director, Discovery Networks U.S. Hispanic Group.
During the day, the network says it provides a number of curriculum based programs during its Discovery Kids programming block. It is designed to prepare preschoolers for the real world by sparking curiosity and encouraging independent thinking, while preserving the Spanish language.
Shows such as: My Big Big Friend , Animal Mechanicals and Fluffy Gardens carry preschoolers to amazing worlds of exploration and offer a safe haven where moms and their children can interact and share quality time, said the company on Monday, Oct. 11.
Once the kids are put to bed… Discovery Familia is all about moms! The new nighttime programming is divided into three programming categories: My Kids, My Home and My Time.
“Discovery Familia is the perfect network for mothers like me. It is a channel that is completely devoted to Hispanic women and their preschool children. I feel very excited to be part of this initiative, because I know that we are making a big difference in the U.S. Hispanic community,” said Jeannette Torres-Alvarez.
Discovery Familia can be seen in the U.S. nationally though a number of cable and satellite systems. For further information, you can visit: www.discoveryfamilia.com
