Goodyear Support Our Troops Initiative

The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has announced that The Goodyear ‘Support Our Troops’ initiative raised $100,463 for the nonprofit organization, Support Our Troops.

“Given our long-standing history with the United States Armed Forces, we are proud to present a donation of $100,463 to Support Our Troops,” said Kris Kienzl, Goodyear’s NASCAR marketing manager.

“Goodyear would like to thank everyone who got involved to support this cause – NASCAR drivers, teams, other partners and especially the fans. Their generosity and expressions of support that they extended through our program mean so much to us as well as the troops.”

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The company kicked off the fundraising effort around the July 4th holiday weekend races in Daytona Beach, Florida. Every Goodyear Eagle racing tire was transformed to feature a red, white and blue color scheme reading “Support Our Troops” on the tires’ sidewalls.

The new scheme was designed to help say ‘thank you’ to the members of the United States Armed Forces and their families, said Goodyear in a statement released Friday, Nov. 12.

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“We are very grateful for the opportunity to have an iconic American company like Goodyear create such a successful initiative to support our mission,” said Martin C. Boire, executive director of Support Our Troops.

Goodyear jump-started the fundraising effort with a $20,000 donation to the initiative and also leveraged the new-look, race-used tires from the July 3rd Coke Zero 400 to host an online tire auction which ran from July 3rd to July 17th and provided fans the opportunity to bid on a piece of the action with all proceeds benefitting Support Our Troops.

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Additional funds were generated through Goodyear dealer fundraising contributions and generous consumers donating portions or all of tire purchase rebates.

Funds raised through the Goodyear effort will benefit the programs, which deliver more than $8 million per year in care packs and requested items to the front lines, positive support at home, kids’ camp assistance and more.

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages.

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Rakesh Raman