Hats Off to Dr. Seuss! Campaign Launched

Random House Children’s Books and Dr. Seuss Enterprises announced Monday the launch of the Hats Off to Dr. Seuss! (www.HatsOffDrSeuss.com) campaign at the famed 42nd Street branch of the New York Public Library in New York City.

Inspired by the 75th anniversary of The 500 Hats of Bartholomew Cubbins (Anniversary Edition on sale January 22, 2013), the yearlong celebration salutes the breadth of Dr. Seuss’s work, not only the library of children’s books he created, but also the span of his career and legacy as a man who wore many hats: as an ad man, a political cartoonist, filmmaker, and an artist.

The event at the New York Public Library marks the debut of a new exhibit featuring Dr. Seuss’s personal hats which have left his secret “hat closet” for the first time; an attempt to set the Guinness World Records title for “Most People Wearing Dr. Seuss Hats;” and the announcement of a partnership between Random House Children’s Books, Dr. Seuss Enterprises, and the Jeff Gordon Children’s Foundation—”Hats off to Hope!”.

Four-time NASCAR Cup Series champion Jeff Gordon will read Mr. Brown Can Moo! Can You?, his favorite Dr. Seuss book, to 300 children wearing Dr. Seuss stovepipe hats. Stuart Claxton of Guinness World Records will adjudicate the record attempt.

“The 75th anniversary of The 500 Hats of Bartholomew Cubbins gives us the very special opportunity to share a story that few people know about Dr. Seuss and his love of hats,” says Barbara Marcus, president and publisher, Random House Children’s Books. “With a sprinkling of zany hats throughout, Dr. Seuss’s beloved books have inspired countless generations of young readers and continue to do so today.”

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Rakesh Raman