Heidi Klum to Work at the Right End of Hair

Heidi Klum rallied women at The Grove in Los Angeles, and across America, and invited them to join her and work at the right end of hair – the scalp.

For years, women have been working at the ends of hair, rather than the foundation. Ninety-nine percent of hair’s natural strength and beauty comes from the scalp; Clear Scalp & Hair Beauty Therapy – a Unilever brand – nourishes the scalp and creates the right foundation for strong, beautiful hair from root to tip, says the company.

In an effort to spread the message of working at the right end of hair, Clear Scalp & Hair Beauty Therapy is calling attention to the “Right End” Hair Revolution – a campaign that began last spring and is asking women to adopt a haircare regimen that starts with scalp nourishment.

Clear Scalp & Hair Beauty Therapy is inviting consumers to facebook.com/clearhaircare to join the brand campaign and receive a free Clear Scalp & Hair Beauty Therapy product sample, while supplies last, as well as enter for a chance to win one of 1,000 exclusive and custom-designed “Right End” tote bags.

In addition to Facebook, shoppers can follow the brand on Twitter.com/Clearhaircare (using the hashtag #RightEnd) and Pinterest.com/Clearhaircare. The announcement was made Thursday, May 2.

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Rakesh Raman