Irina Shayk: Paradise Found in Hawaii

Irina Shayk soaks up the sun on the beaches of Maui as the cover model for the 2011 Sports Illustrated Swimsuit Issue out today, Feb. 15.

Now across more platforms than ever, the 2011 edition of Swimsuit will be an unprecedented showcase of the models through hours of video and a bevy of photos—with much of the story told by the models themselves through unique video features, lengthy interviews and behind-the-scenes footage from the shoots, says Sports Illustrated.

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Time Inc. and Sports Illustrated have also announced the introduction of new “All Access” digital subscription plans that will deliver the print magazine to consumers at all touch points (or on all platforms) with Android tablets and smartphones as well as on the web at (Read: Time for Sports Illustrated to Go All Digital)

Shayk graces the cover under the headline Paradise Found in Hawaii. She is the first Russian cover model and joins an elite group of Swimsuit models to grace the cover, one that includes Kathy Ireland, Christie Brinkley, Cheryl Tiegs, Heidi Klum, Elle MacPherson, Tyra Banks, Petra Nemcova, Marisa Miller and Brooklyn Decker.

A native of Yemanzhelinsk, a village that doesn’t show up on most maps, the brown-haired, green-eyed Shayk made her SI Swimsuit debut in 2007 and has appeared in every Swimsuit issue since.

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Her previous photo shoot locations have included Tucson (2007); St. Petersburg, Russia (2008); Naples, Italy (2009); Chile’s Atacama Desert (2010); and Maui and the Philippines (both 2011).

Shayk’s bathing suit in the 2011 cover photo was designed by Sauvage by Elizabeth Southwood, and her bracelet was made by Los Angeles-based Ettika.

This year’s cover was shot by Bjorn Iooss—son of long-time Sports Illustrated photographer Walter Iooss Jr.—who captured the iconic image with the first shot on his first-ever Sports Illustrated shoot.

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Joining Shayk in this year’s issue is 2010 Swimsuit cover girl Brooklyn Decker, who is getting the Hollywood treatment on the set of her big-screen debut, Just Go With It, for her 6th appearance in the issue.

Other familiar faces include Cintia Dicker (3 appearances), Esti Ginzburg (3), Jessica Gomes (4), Julie Henderson (5), Damaris Lewis (3), Genevieve Morton (2), Hilary Rhoda (3), Chrissy Teigen (2), Anne V (7) and Jessica White (8).

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Newcomers Alyssa Miller, Izabel Goulart, Kate Upton, Kenza Fourati and Shannan Click comprise Swimsuit’s “Best Rookie Class Ever!”

A slew of SI Swimsuit platforms beyond the magazine brings the personalities of this year’s models to life.

In addition to 1,300+ photos and 100+ videos courtesy of, apps on the iPad, Galaxy, iPhone and Android act as a showcase for everything you want to know about this year’s models.

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Rakesh Raman