LG Turns the Red Carpet Green for Green Lantern

LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow Wednesday at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.”

Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.

Created specifically for the premiere, LG Mobile Phones debuted a fun and sophisticated “LG Lounge” at the exclusive after-party for attendees to experience 4G power of the Revolution by LG.

One of the first 4G handsets from LG, Revolution offers complete HD support for streaming, playing and recording video multimedia while on-the-go. Equipped with a chic design, large 4.3-inch touchscreen and Android 2.2 platform, Revolution is claimed to be the ideal device for users ready to experience the next level of smartphone power.

“Green Lantern” cast members and premiere attendees seen at the after party included Ryan Reynolds, Blake Lively, Peter Sarsgaard, Zachary Levi, Jason Bateman, Michael Clarke Duncan and Tim Robbins.

In addition to its own presence at the premiere, LG invited consumers to harness the “Green Lantern” power within through a movie-themed online giveaway that offered users a chance to win tickets to the premiere, as well as their very own Revolution device.

The company also launched an integrated TV and cinema commercial to highlight the capabilities of the handset and the superhero powers of Green Lantern.

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Bringing the popular superhero to the big screen for the first time, “Green Lantern” stars Ryan Reynolds as Hal Jordan, the human-turned-superhero by the power of a mysterious, out-of-this-world ring. When a new enemy threatens to destroy the balance of power in the Universe, it’s up to Hal to overcome his fears and save the world.

The film opens in 3D and 2D on June 17, 2011. “Green Lantern” is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

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Rakesh Raman