Meet Alan and Pamela Parkinson. These parent-inventors have turned an idea for a toilet training timer into a successful business that recently cleared one million dollars in sales, thanks to word-of-mouth advertising and the power of the internet, as they say.
“The old adage ‘build a better mousetrap and the world will beat a path to your door’ still holds true, and the internet makes it easier to get the word out,” said Alan, president of Potty Time, Inc.
After being laid off from a kitchen appliance company, Alan took an early 401K withdrawal to design and manufacture the Potty Watch, a wristwatch shaped toilet training timer which uses music and flashing lights to remind toddlers when it’s time to “go.” The Potty Watch does the reminding so you don’t have to.
[ Also Read: Here’s the “World’s Smallest” GPS Watch for Kids ]
“Everyone thought we were crazy,” said Pamela, CEO of the company, “but the investment has paid for itself several times over. We’ve sold over 250,000 units in all 50 states, mostly from word of mouth referrals. Our sales just keep growing! The average family will spend about $2000 on diapers before a child is potty trained, so spending $10 to speed up potty training makes sense to a lot of parents. And the great part is, those parents are happy and tell their friends about us.”
“It has been fun to watch our small business grow from selling on our own website to expanding to specialty catalogues like One Step Ahead & Lillian Vernon. Now we have placement nationwide in Babies R Us, BuyBuy Baby, and over 300 independent retailers. We are living proof that the American Dream is still alive and well, and that there’s no bad time to have a good idea!”
You can go to Potty Time, Inc. to get more information.
Support RMN News Service for Independent Fearless Journalism
In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 12 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.