Netflix Unveils Just for Kids Experience

Leading Internet subscription service for movies and TV shows, Netflix, has made it easier for kids and families to instantly watch a range of kid-friendly TV shows and movies with its new “Just for Kids” experience.

Members in Canada can now click on the “Just for Kids” tab at the top of the Netflix home page and find a newly designed section featuring content perfect for children 12 and under.

Kids will now be able to click on an icon of their favorite characters – from “SpongeBob SquarePants” to “Dora The Explorer”, and from “Arthur” to  “Pingu” and “Thomas and Friends”– and find a selection of TV shows and movies featuring that character.

Kids, parents and caregivers will also be able to scan through movies and shows organized by genres like superheroes, princesses, dinosaurs and girl power, featuring simple descriptions of the plot of each title.

To develop these selections, Netflix used ratings and reviews from Common Sense Media, a leading non-profit that provides independent ratings, reviews, and information to help parents make media choices.

Netflix designed the “Just for Kids” experience in recognition that kids are among the most ardent consumers of TV shows and movies. The company says almost half of the 25 million Netflix members in the United States and Canada have instantly watched at least two movies or shows made for kids in the last 90 days.

Currently, the “Just for Kids” experience is available via the Netflix website, with similar functionality to come on the Wii, iPad, Xbox, Playstation and other devices over the next year. It was announced Tuesday, August 16.

Photo courtesy: Netflix

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Rakesh Raman