Success by Trump: New Fragrance for Men

The Trump Organization and Five Star Fragrance Company have announced the launch of Success by Trump. This new fragrance collection for men by Donald Trump will be available exclusively at Macy’s beginning in March 2012.

Inspired by his own success in real estate, business, publishing and television, Donald Trump’s Success by Trump is an empowering scent, says the company.

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Created in collaboration with Yann Vasnier from Givaudan fragrance and developer, Jennifer Mullarkey, this fresh aromatic fragrance was crafted with a blend of notes that include:

  • Top Notes: Fresh Juniper and Iced Red Currant, brushed with hints of Coriander
  • Middle Notes: Frozen Ginger, Fresh Bamboo Leaves and Geranium
  • Bottom Notes: Vetiver, Tonka Bean, Birch Wood and Musk

“Attention to detail is critical in everything I do. This extends to choosing a great scent that exudes sophistication and confidence. We are thrilled to be partnering with Five Star Fragrance Company to broaden the Trump brand into this exciting category,” said Donald Trump, chairman and president of The Trump Organization. “Five Star’s expertise in fragrance production and marketing makes them a wonderful partner for us.”

The new advertising campaign features Ximena Navarrete, Miss Universe 2010. The print campaign for Success by Trump will begin running in May 2012.

The four piece collection will include a 1.7 fl oz. and 3.4 fl oz. fragrance, an after shave splash and deodorant stick. Retail prices will range from $14 to $55.

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Rakesh Raman