Coca-Cola Goes with BET for Music Artists
Coca-Cola teams up with Black Entertainment Television (BET) and rapper B.o.B this month to offer amateur talent rare and exclusive opportunities to shine in the spotlight. As part of its…
Coca-Cola Anthem for the London Olympic Games
Fusing the sounds of sport and music, Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign, launched globally on Wednesday, May 16. Available for purchase online,…
China: New Battleground for PepsiCo and Coca-Cola
China seems to be the new battleground for the rival cola brands – PepsiCo and Coca-Cola. Close on the heels of latter’s foray to open its 42nd bottling plant located…
Coca-Cola Opens 42nd Bottling Facility in China
Muhtar Kent, chairman and CEO of The Coca-Cola Company, inaugurated Thursday the opening of Coca-Cola China’s 42nd bottling plant located in Yingkou, Liaoning, the largest Coca-Cola production facility in China.…
Coca-Cola Ads for London 2012 Olympic Games
Coca-Cola lifted the lid on the creative process for the first time ever, inviting teens to attend a free festival-style gig featuring GRAMMY award-winning producer Mark Ronson and Mercury Music…
Apple, Google, Coca-Cola Top Reputable Companies
This year regional brick-and-mortar retailers are more prominent, and many once-leading American companies are noticeably absent from the 2012 Harris Poll Reputation Quotient (RQ) study, which asks the general public…