Digital Gains amid Slow Ad Market
Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest…
IPv6: When No Name Available for Your Website
As Internet operates in the digital world, your website name is in fact an IP (Internet Protocol) address, which is a combination of digits though it may appear as a…
Time for Sports Illustrated to Go All Digital
Time Inc. and Sports Illustrated have announced the introduction of new “All Access” digital subscription plans that will deliver the print magazine to consumers at all touch points (or on…
Talking Baby with Tailor and Cat for Super Bowl
The new Super Bowl spots are part of E*TRADE’s 2011 “Investing Unleashed” advertising and marketing campaign developed by its agency of record, Grey New York. E*TRADE Financial Corp. has announced…