TAG Heuer Signs Henrik Lundqvist as Brand Ambassador
TAG Heuer signs NHL hockey goaltender Henrik Lundqvist as Brand Ambassador. “King Henrik,” star goalie of the New York Rangers and the Swedish National Team, is now officially in net…
Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton…
Honda Civic Natural Gas for NHL Star George Parros
Honda presented the keys to a 2012 Civic Natural Gas to Anaheim Ducks NHL star George Parros at the American Honda campus in Torrance, Calif. Under an agreement with American…
Gay-Straight Campaign to End Homophobia in Sports
The You Can Play project, with the backing of some National Hockey League players and other supporters, has launched an aggressive advocacy program to change the sometimes homophobic culture of…
How Pittsburgh Plans to Win in NFL Playoff Game
Pittsburgh is a city that takes football very seriously, and is deep in preparation for a Playoff Game that will bring millions of dollars in revenues to the region, as…